The Importance of An Author Brand

A brand is the essence of a business, and it’s the first thing that sets you apart from your competitors. You need it to give meaning and purpose to what you’re doing and communicate this clearly with your audience. People will gradually become interested in your book, your brand and your business if they know exactly why they should buy from you, even before purchasing your book.

Branding is the foundation of any good business model. Without a strong author brand, it is very challenging for an author to last very long in today’s publishing industry. How consumers perceive a book has a large amount to do with how an author positions their book within the publishing industry.

How To Create An Author Brand

Whether you are an aspiring author or an established author the type of brand that you create is critical for your success. Before putting pen to paper to craft your author brand, the process of branding all starts with knowing what exactly you want to capture in your unique offering in your product or service.

The following three tips are just some of the steps to follow when creating an author brand.

1. Know Your Business

The first step in building an author brand is understanding that it is a business. Whenever you are selling a product (book) in exchange for currency, it is a business. Defining the actual nature of the book you are writing is essential, and you should also define the unique aspects of your book that would appeal to readers.

2. Know Your Reader Audience

It is advisable to create a reader avatar to achieve this. A reader avatar is a description of your target market, which you can use as visual support to build your author brand. It is best to think about all aspects of what you are trying to build when defining who your reader audience is going to be.

3. Create An Image That Reflects the Product or Service You Are Offering

While clearly knowing who your customers are, you should also define what they value and how much they will willingly pay for the book. This can be done by creating a list of adjectives associated with the product or service you are offering so that when people see your author brand, they will have an instant image in their minds.

Final Take Away

A strong brand is truly a valuable business asset. It can help you attract new readers, differentiate your book, your brand , and your business from the competition and create an emotional connection with your reader audience. As you continue to build your author brand, make sure it remains clear, consistent, and true to your customer values. Use visuals such as logos, color schemes, and slogans that represent what you stand for in the marketplace.

A strong brand is truly a valuable business asset. It can help you attract new readers, differentiate your book, your brand , and your business from the competition and create an emotional connection with your reader audience. As you continue to build your author brand, make sure it remains clear, consistent, and true to your customer values. Use visuals such as logos, color schemes, and slogans that represent what you stand for in the marketplace.

If you need help building an author brand, contact Stephanie A. Wynn. She’s an author branding expert who can help you create an author brand that will make a lasting impression on potential customers and help grow your business.

Be sure to grab your free How To Find Your Ideal Reader Avatar Guide
https://bit.ly/READERAVATAR

Join us at the How To Build An Author Brand Webinar, March 8, 2022 at 7PM EST./6PM CST.

To register for the webinar sign up http://bit.ly/AUTHORBRAND.

For more information about Stephanie A. Wynn Business Solutions visit
stephanieawynn.com.